The last UpLevel webinar of 2021 was a spectacular one. We heard from three extraordinary guests about how their programs collect and prepare data for leadership reporting.
Hosted by Marshall Thompson, our esteemed panel included amazing industry talent who lead world-class customer engagement programs.
- Anita Penders – Global Lead of Customer Engagement Center Operations at F5
- Joe Perry – Senior Manager of Global Customer Briefing Program at Autodesk
- Stacy Cummings – Director of Marketing Events & Customer Programs at Verizon
This webinar also introduced Joannie Loobey, Sr. Marketing and Events Manager at Nexus, whose goal is to further grow the UpLevel program and bring our industry even closer together with more great events to share insights and thought leadership.
If you missed it, or want to see it again, you can watch the entire webinar here.
Each speaker provided incredible insights into how their programs collect data, what data they find the most valuable and how they build performance reports to present to leadership. Here are a few highlights:
On top of amazing discussion, this UpLevel webinar also included three polls that provided some great insight into our audience’s data collection tools and successes.
Poll #1 – What is your program’s survey response rate? (21 respondents)
- Under 25% = 11
- 26% – 50% = 4
- 51% – 75% = 2
- Over 75% = 2
- Don’t survey = 2
Poll #2 – What tool(s) are your programs using to track business impact? (28 respondents)
- Briefing = 23
- Enterprise CRM = 20
- Excel / Google Docs = 15
- Tableau, MS Power BI = 8
- Not currently tracking = 1
- Other = 1
Poll #3 – What data points does your program track related to subject matter experts/speaker bureau? (19 respondents)
- Associated topics = 13
- Number of sessions = 11
- Role level = 10
- Audience feedback ratings = 10
- Availability / willingness to participate = 5
- All of the above = 3
The great panelists touched on many more great insights on collecting data and reporting. So, be sure to check out the whole video.
There’s a lot more great stuff coming from UpLevel! Be on the lookout for our next events coming in Q1 of 2022!